North Aurora, IL
My favorite Marketing Strategist and owner of Marketing for the Uninhibited reached out and asked for some website help for one of her clients, Illuminate Space . This small hand-crafted candle company sells the bulk of their products online via their Wordpress website. They were seeing a large number of checkout abandonment as well as emails from customers regarding confusion with the checkout process.
The cart page and checkout pages of the website were basically stock WooCommerce layouts that clunkily integrated with the custom theme. I redesigned the checkout experience from the cart page to the payment processing, making it easy, smooth, and better integrated with the theme and branding.