DIGITAL MARKETING

I am a creative digital marketing specialist looking to help small businesses and nonprofits grow their brand awareness and increase conversions from digital platforms.

Distinct Bath & Body

  • Designed and maintained e-commerce website through Shopify including copywriting and integrating automated abandoned cart and retargeting emails, resulting in increased conversions.
  • Social media management including creating and scheduling posts aimed at increasing brand awareness and audience engagement and proactively monitoring and responding to questions and comments from community members and customers.
  • Created and choreographed email and social media marketing campaigns including organic posts and paid Facebook ads, effectively increasing followers and conversions across multiple platforms.
  • Edited photos and designed graphics for website, emails, and social media.

North Central College Fine & Performing Arts

  • Aided marketing department in creating and choreographing multichannel marketing campaigns that resulted in several sold out shows and ticket sales that surpassed projections.
  • Designed and executed email and social media marketing based on analytics from Facebook, Constant Contact and Google Analytics to optimize conversions, resulting in increased open and click through rates and a 16% increase in tickets sales.
  • Social media management including creating and scheduling posts aimed at increasing brand awareness and audience engagement and proactively monitoring and responding to questions and comments from community members and customers.
  • Designed graphics for email, social media, and website.
  • Managed and updated website content using Drupal.

Sweet Secrets Chocolate

  • Designed and maintained e-commerce website through Shopify including integrating automated abandoned cart and retargeting emails, resulting in increased conversions.
  • Created and choreographed email and social media marketing campaigns including paid Facebook ads, effectively increasing conversions across multiple platforms.
  • Integrated Shopify store with Facebook and Instagram to encourage conversions.
  • Designed graphics for website, emails, and social media.
  • Wrote copy for website and blog